A hip, inner city cafe has made the bold move to rebrand their selection of sandwiches as “sandos” after becoming aware of the word’s impressive power to make people forget what they are actually buying.
We spoke to the cafe owner who said he got the idea while chatting to an insufferable hipstercunt at an audiophile listening party of a new panflute acid jazz & bass album. He told The Times,
“Is there anything Japanese about these sangas? No. This one is chicken fkn pesto mate but if I know one thing about the public it’s that they’ll fork out twice as much if something has a slightly exotic name”
Amazingly, after changing the name and raising the price by $8, the cafe sold out of sandos in a matter of minutes. A witness at the scene told The Times,
“You could hear the murmurs from all those freaks who get their dining ideas for sponsored listicles on Facebook. It was sando this, sando that, and then sharing stories of what sandos they ate while making pests of themselves in Japan. It was quite something”
We spoke to a customer who bought 2 Sandos who perfectly supported the stereotype,
“Man it’s so hard to find authentic Japanese in Perth so when I heard this joint was slinging fried chicken between two pieces of slice bread I couldn’t get here fast enough”
This is the cafe owner’s second major success with language tweaking. He also netted a decent profit after rebranding his stingier meals to “tapas” back during the Perth tapas rush of 2017.
You wouldn’t pay $17 for a plate containing 3 pieces of meat with a toothpick if it wasn’t called tapas would you?
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